Silly Chilly was created by husband-and-wife team Mario and Annabelle, two longtime foodies who have always loved discovering, cooking and sharing really good food.

Breakfast and brunch have always been a favourite in their house — especially the savoury kind. Eggs, avo, fresh bread, big flavours and something with a little kick.

Silly Chilly started simply: creating the kind of flavour-packed condiment they wanted on their own breakfast table. Something crunchy, savoury and seriously tasty that could turn everyday food into something worth getting excited about.

What started in their kitchen quickly became something they wanted to share.

That idea became Silly Chilly.

Silly Chilly is a savoury breakfast and brunch brand created to make mornings more flavourful, exciting, and fun. Their growing range includes Garlic & Chilli Brunch Crunch, Onion & Fennel Brunch Munch, and Dry Crunch, products designed to elevate everything from eggs and avocado toast to your favourite brunch dishes.

When Mario and Annabelle, joined The Kitchen Project, they had a strong vision and products they believed in, but little experience in the food industry. Through the programme, they gained practical knowledge in food safety, compliance, production, costing, and commercialisation, along with invaluable guidance from mentors and connections within New Zealand’s food community.

One of their proudest milestones has been launching Silly Chilly at the Auckland Food Show, turning a passion project that started around their family table into a growing food business.

Mario and Annabelle‘s vision is to make Silly Chilly New Zealand’s go-to savoury breakfast and brunch brand. As they continue to grow their range and share their products with more Kiwis, their goal remains simple: to help people start the day with bold flavours, great food, and a little bit of fun.

“The Kitchen Project gave us the knowledge, support, and confidence to turn an idea into a real business. It helped us build strong foundations and connect with an incredible community of food entrepreneurs.”
– Mario and Annabelle, Silly Chilly