davide caprara


Born and raised in northern Italy, in the balsamic vinegar capital of Modena, Davide Caprara developed a refined sense of smell and taste of his Madre Mara and Nonna’s cooking.

Having assisted in his family’s business of preserves and jams, Davide was enlivened by a culture rich in delicate flavours. “Helping my Madre and my Nonna cook, I developed a passion for delicate flavours and balanced combinations. I am most at peace when I am dancing in the kitchen, cooking, sharing the sense of family and joyful expression that I grew up with,” says Davide.

He moved to New Zealand in 2015 and began his own jam & preserves business this year. Luna Pura an offering of his culture in the form of jams and preserves. Davide’s goal is to sells his products all across New Zealand and to eventually export overseas.

“I use natural ingredients, low sugar and no additives or added colours,” says Davide. “I prefer to let the natural sweetness of the fruit shine through – the sweet and subtle flavours of jam are especially pleasing to me.”

Davide says he was ready for the Kitchen Project. “I needed to learn from experienced mentors who have been in business longer than me. I wanted to have a shared learning experience for my own development and I wanted to learn better practices for my business.”

He says The Kitchen Project is giving him the tools to establish a successful food business. ``The most touching experience is sharing our passion for food with the other participants. I see the five of us, like the artists of the Renaissance, who meet once a week to share ideas and inspire each other.’’

When it comes to producing jams and preserves, Davide’s values are: delicacy, purity and balance. He believes his business will be capable of satisfying the ever-increasing demands of a healthy and natural product without compromising quality or taste.

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